Logo Brief

Please be as thorough and detailed as possible but keep in mind that our designers are professionals and it never hurts to give them some creative freedom. One of our Project Managers will follow-up with you once your brief is received to make sure we fully understand your vision.

About You

[ = denotes required | TIP: Use your 'Tab' key to navigate from one field to the next.]

First Name:				Mailing Address (line 1):
Last Name:				Mailing Address (line 2):
Email:				City:
Industry:				Province / State:
Company Name:				Province (Non US / Canada):
Website:				Postal Code / Zip:
Phone:				Country:

About Your Industry

Please describe your industry and characterize where your company fits into that industry (e.g. our industry is cutting edge and highly technical but we find ourselves lagging behind the top competitors with our image and brand)?

Who are your top 3 to 5 competitors (list website URL's please e.g. www.company1.com)?

1.	4.
2.	5.
3.

Provide at least 3 keywords that best describe your company (e.g. edgy, conservative, modern, high-tech, family oriented)?

What Colours Do You Prefer?


Please select up to 3 colours you like and up to 3 colours you dislike. Click on any colour for a description of what each colour tends to evoke.
Colours I like (select up to 3): Yellow Orange red Brown Black Purple Blue Green No Preference (let the designers decide)	Colours I dislike (select all that apply): Yellow Orange Red Brown Black Purple Blue Green

What Layout Style Do You Prefer?

There is an art to how designers combine the different elements of a logo, whether it's using a graphic by itself (e.g. Apple Computer, McDonals, Nike), text only as the logo (e.g. Kellogg's, GAP, Yahoo), or a combination of both (e.g. Chevron, Visa, Adidas).

Please select your top 2 preferences:


No preference Let the designers decide	Logo graphic only No company name	Logo and text together	Text as the logo



Logo on top, text below	Text on top, logo below	Logo on left, text on right	Text on left, logo on right

What Font Style Do You Prefer?

The style of your text, known as the font, will affect the message your logo portrays. A technology company might want a logo to appear modern by using a sans serif font taht has clean edges, instead of a script font that is more romantic, for instance.

Please select your top 2 preferences:

Serif	What is Serif?	What are the benefits?
	Serif fonts have short lines or curves at the end of each stroke in each letter.	Easier to read then sans serif fonts in print text.

Sans Serif	What is Sans Serif?	What are the benefits?
	Sans serif fonts are straight fonts without a short line or curve at the end of each main stroke.	Easier to ready than serif on the Internet. Often (but not always) more appealing for a more high-tech look. this font tends to appeal to a contemporary look.

Custom	What is Custom?	What are the benefits?
	Custom fonts have been altered from a standard font or are designed exclusively for that logo. These fonts are generally intended for the logo only because the fonts are too busy or difficult to read in longer text.	Works especially well with shorter text, and when used with very simple art or no art, as the font is often a piece of art in itself.

Script	What is Script?	What are the benefits?
	Script fonts have more of a cursive flourish.	Often associated with feminine things like a day spa.

No Preference	Let our designers choose the best approach for your logo design.

What Logo Traits Best Represent Your Company?

Your logo can portray key traits about your company. Choosing the most compatible logo description and sample from each set of two logos will help our designers get a feel for your company and your most important values. if neither logo set suits your company, you can choose "no preference."

Please select the logo that best describes your company from each set of three (sample logos shown beneath each selection):

1.	Value	Luxury	No Preference
1.

2.	Youthful	Traditional / Classic	No Preference
2.

3.	Safe	Daring	No Preference
3.

4.	Fun	Serious	No Preference
4.

5.	Simple	Detailed	No Preference
5.

What Are The Do's And Don'ts In Your Logo?

We are learning bout your logo type based on your responses to the previous questions. Are there some things you know you do and don't want to see in your logo? Please type on item per line. This section is intended for specific things (examples are provided below).

I need this in my logo
For example, "must show a hammer in every concept" or "use dark reds or burgundy reds, not pink"

Do not use this in my logo
For example, "want only subtle hints of a woman in the logo, not an actual drawing of a woman" or "this logo is aimed for men, but we do not want to use blue"

Your current logo (i.e. that you are moving from)
Do you have an existing logo or relevant artwork you want to show us?

Yes
No

What do you like or dislike about your current logo?

Do you have any files you want to provide for us (e.g. old logo files)?

Yes (New Prodigy will contact you for your files)
No

How do you plan to use your logo?
Click the check boxes that apply:

Advertisements
Brochures
Building signage
Business cards
Direct mail
Magazines or newspapers
Printing

Product packaging (boxes, cd covers, etc.)
Promotional products
Special projects (billboards, car wraps, etc.)
Stationary
Website
Yellow page ads
Other

Share more about your business and product
Please tell us more about your business here to help our designers envision what products or services this logo represents and what customers this logo needs to attract:

Creative freedom
When the designers are reviewing the information you have given us about you and your company today, which would you say to them regarding your selections?

Don't stray - I have a very clear vision for my logo.
Stray only a little bit - I am fairly certain of the kind of logo the dessigners will create.
Stay some - I am fairly certain about my preferences for my logo but I want more variety.
Enjoy full creative freedom - I am not sure what I want so I expect a lot of variety.

Upon submission of your logo brief, you will be redirected to a "thank you" page. In addition, a confirmation email will be sent to the email address provided confirming that we have received your logo brief.