Paid Search Engine Marketing Details

The following tables illustrates many of the core activities associated with an "Paid" Search Engine Marketing (SEM) campaign.

The size of your online marketing budget does factor into the degree to which the various tactics are applied to your campaign and therefore the rate at which results can be expected. Some items may not be applicable to your particular campaign as we will customize to best optimize your investment.

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Setup and Development
Monthly Management
  • Keyword Research & Analysis
  • Campaign Optimization (SEO)
  • Landing Page Development
  • Preferred Content Authoring
  • Integration of Google Analytics with Website
  • Google AdWords Account Setup
  • Google AdWords Campaign Setup & Launch
  • Reciprocal Linking Research & Analysis
  • Online Advertising Research & Analysis
  
  • Ongoing Keyword Research Management
  • Ongoing Google AdWords Campaign Management
  • Ongoing Landing Page Development
  • Ongoing Preferred Content Authoring
  • Ongoing Reciprocal Linking Research & Analysis
  • Ongoing Online Advertising Research & Analysis

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